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Matrix welcomed renowned hairstylist and colorist George Papanikolas as the brand's new celebrity hairstylist. According to Matrix vice president and general manager Paul Schiraldi, this new relationship will give loyal Matrix fans the unique opportunity to get the first looks and inside scoops on the hottest, must-have Hollywood trends. "George is a rising star in the celebrity hairstyling community, and we're thrilled that he is bringing his talent to our Matrix family," Schiraldi comments.
Inspired by his sunny, Southern California hometown, Papanikolas helped popularize the beach-style highlighting techniques that have evolved into today's ombre and balayage techniques. And in addition to his hairstyling career, Papanikolas also earned a marketing degree at USC, which provides him with a unique ability to marry the artistic and business aspects of the beauty profession.
"I'm really excited about joining the Matrix family," Papanikolas says. "I'm honored to be part of such an incredible brand and to have the opportunity to contribute my experiences, skills and insights to the salon clients seeking to embark on an adventure with their hair. I also look forward to spreading the word about Matrix's high quality, professional hair care, styling and hair color products."