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Miranda Kerr to Demonstrate the Beauty of Resilient Hair for Clear
Posted: January 15, 2014
Supermodel Miranda Kerr is the newest face—and hair—for Clear Scalp & Hair in the U.S., giving her the title of the brand’s first global brand ambassador. Kerr will star in a national advertising campaign, appearing on TV, in print and on digital properties to share her love of Clear and the secret behind her resilient, beautiful hair with women across the country.
"My hair needs to be stronger than strong for everything I do every day," Kerr explains. "Clear Scalp & Hair shampoos, conditioners and treatments nourish my scalp, ultimately making my hair resilient so it can bounce back from anything I put it through. Clear has multiple product collections, so whether I need a do-it-all shampoo and conditioner or a hydrating, deep treatment mask, Clear has the products to build my hair's resilience to leave it looking beautiful."
In adding Kerr to the cause, the Clear brand continues to challenge women to deeply nourish the scalp, not just the ends, to reverse visible damage and achieve beautiful, resilient hair. "We are excited to have Miranda join the Clear Scalp and Hair brand in the U.S.," said Jennifer Healy, senior marketing director for U.S. hair care, Unilever. "Miranda is a global beauty and fashion icon, and women nationwide want to know the secret behind her amazing hair. Now they know the secret is Clear Scalp & Hair.”
Because resilience needs to be built before it can be revealed, Kerr has been using Clear products to prepare for her debut as the newest U.S. face of the hair care brand. Available in six customized ranges to address various hair and scalp needs for women, the offerings include: new Intense Hydration, which includes a shampoo, conditioner and treatment mask infused with cactus extract; Total Care, Damage & Color Repair; Volumizing Root Boost; Strong Lengths; and Frizz Control. The line also includes an anti-dandruff shampoo, Complete Care. The products are available at mass retailers, select drugstores and supermarkets nationwide.