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P&G's Sebastian Professional Teams with Designer Christian Soriano
Posted: September 4, 2013
Sebastian Professional and fashion designer Christian Siriano have teamed up in a yearlong effort to inspire ultimate versatility in trendsetters everywhere. Beginning in September 2013, Sebastian Professional will tap the designer to curate bold inspiration for stylists and consumers, crown the newest styling trailblazers of the Sebastian tribe, and design iconic product packaging, all while supporting Siriano’s design collections through June 2014.
“I’m beyond excited to partner with Sebastian,” said Siriano. “Hair is your best accessory and allows for fearless transformation. It is what turns an ordinary little black dress into a bold, show-stopping look. I wouldn’t rely on anything other than Sebastian Professional to take my looks to the next level.”
“A partnership between Sebastian Professional and Christian Siriano is a natural evolution for both brands,” said Reuben Carranza, North America leader, Wella, the salon division of P&G. “Since day one Christian has embodied ‘what’s next’ in fashion and hair fashion. As partners, we look forward to inspiring one another to push the limits of creativity and transformation.”
The collaboration will span two New York Fashion Week seasons (September, 2013 and February, 2014), a Sebastian webisode series, Siriano’s look book and campaign shoots, as well as Sebastian’s What’s Next Awards hairstyling competition in April 2014, at which Siriano will serve as a judge. The brand will support the designer in September 2013 and February 2014 at Christian Siriano’s New York Fashion Week S/S ’14 and F/W ’14 runway shows, where Sebastian Professional top artists will style the runway models’ hair. The partnership will culminate with the launch of a highly anticipated limited-edition Christian Siriano for Sebastian item to be sold exclusively in a Sebastian Professional salon chain.
Siriano, whose bold and alluring designs put him on the fashion map, personifies the fearless trendsetter who seamlessly complements Sebastian’s pioneering spirit. Siriano began his career as a hairdresser crafting artistic styles from behind the chair, and went on to become the youngest fashion designer to ever win Project Runway. Siriano has since emerged as a top designer in New York whose imaginative and inspiring designs are a wardrobe fundamental among style mavens worldwide. From a former hairstylist to a Fashion Week mainstay, Siriano has always relied on Sebastian to pull his vision together to achieve the ultimate style evolution. Sebastian Professional products have been constant staples for Siriano, from his days behind the chair to perfecting his runway models’ looks backstage.