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Suave Reteams with Fashion Star
Posted: February 26, 2013
The Suave Professionals hair care brand from Unilever has once again teamed up with designer, mentor and style icon Nicole Richie and is sponsoring NBC's Fashion Star for the second year in a row. Together, Richie and Suave Professionals are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the hit show and sharing them in the new Suave Shine Suite on Suave.com, a digital destination where guests can access trends and enter for a chance to win prizes.
"For over 70 years, Suave has focused on making beauty accessible to all women and we are continuing that commitment with the introduction of our new digital destination—the Suave Shine Suite. This robust hub containing insider tips from industry experts and behind-the-scenes access from Fashion Star's season two will make the latest beauty and style secrets available to everyone—especially when it comes to achieving gorgeous hair," said David Rubin, Unilever vice president marketing hair, U.S. "Our continued relationship with the hit show Fashion Star celebrates exceptional trendsetting talent and spotlights the integral role Suave Professionals-styled hair plays in creating the overall look."
Among the exclusive content featured in the Suave Shine Suite is a new webisode series hosted by Fashion Star season one fan favorite Orly Shani titled, "Unexpected Insider." Each week, Orly will bring viewers exclusive interviews and features with designers, trendsetters, and industry influencers, including Richie and Suave Professionals celebrity stylist Theodore Leaf.
The website will also feature the new Suave Professionals Moroccan Infusion line. This range of hair care and styling products is infused with authentic Moroccan argan oil and works as well as a salon brand to give hair brilliant shine and long-lasting conditioning without weighing it down. Consumers can register for a free sample (while supplies last) of the Moroccan Infusion products and also enter for a chance to win one of many prizes during their visit to the Suave Shine Suite.