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Songül Öden, a Turkish actress, has become a global brand ambassador for hair color brand Schwarzkopf Palette. This marks the first time a Turkish woman has been named the global campaign face for Henkel Beauty Care in 33 countries.
Palette has collaborated with Öden for the regional advertising campaign, and as Henkel is working to leverage its full potential in categories by actively managing its portfolio, strengthening top brands and focusing particularly on the development of core growth categories in emerging markets, it wanted to utilize a regional celebrity as a strong proof point of Henkel’s investment to its strategy.
Öden, who has a crucial fanbase, particularly in the Middle East and Eastern Europe, will share the secret of her hair color with women from all around the world through this campaign. The advertising will be shown in 33 countries, and Öden said of the shoot, “It is a fabulous experience working with people from different cultures and countries. Palette is an indispensable brand for women who are interested in their personal care and natural looks. I have experienced the effect in my hair from the first use and I am very satisfied.”