[podcast] SheaMoisture's Nikki Chung: In Textured Hair, Ingredients Matter

SheaMoisture has focused its product stories around culturally relevant ingredients, says Nikki Chung, the brand's Senior Director of Hair Care Innovation.
SheaMoisture has focused its product stories around culturally relevant ingredients, says Nikki Chung, the brand's Senior Director of Hair Care Innovation.

Nikki Chung, Senior Director of Hair Care Innovation, SheaMoisture, joins the latest edition of The Business of Beautiful to discuss textured hair care, ingredients and evolving consumer demands. Chung recently offered her insights as part of New Innovations in Natural Hair Care, a free online presentation outlining market data, new launches, expert observations and more.

The presentation includes insights from Chung, as well as Mary Centofanti, Director and Owner, Davroe Hair Wellness, and Hannah Symons, an Industry Analyst at the Euromonitor International.

To access the full report, click here: New Innovations in Natural Hair Care.

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