Actress Allison Williams launched her first big beauty deal as a brand ambassador with Simple, a range of facial skin care products from Unilever. The new marketing campaign reveals how Williams relies on Simple products to counter the many factors that can trigger her sensitive skin, including makeup, weather and pollution. It also highlights Simple as a brand that knows what is left out is just as important as what is put in; none of the Simple products contain dyes, artificial perfumes or harsh irritants that can upset skin, just ingredients for natural, healthy-looking skin. The new television commercial debuts nationwide on February 11.
"We are thrilled to partner with Allison Williams on this ad campaign, which highlights the brand's skin care expertise as well as the new additions to our 2013 product line," said Rob Candelino, vice president, brand building, Unilever skincare. "The new products, like all Simple products, contain our purest possible ingredients for natural, healthy-looking skin."
"As a longtime fan of Simple skin care, I was so excited when they approached me about becoming their brand ambassador," said Williams. "I love that their products keep my skin healthy-looking, without irritating it, because Simple is made for sensitive skin, like mine."
The brand features a holistic approach to skin care and uses experts—the Simple Advisory Board—to educate women about the different factors including diet, fitness, and lifestyle that can affect skin health.
Williams made her first public appearance as the new face of the brand on February 6 at a New York Cityred carpet premiere for the documentary Makers: Women Who Make America, presented by Simple, which will air on Tuesday, February 26, 2013 on PBS. The documentary shares the brand's like-minded vision of celebrating women whose authenticity, ideals and pioneering spirit inspire others every day.