According to the latest research from Euromonitor International, overall retail sales of natural cosmetics and toiletries in Canada still account for a smaller share of overall market sales, although demand is growing—especially among younger consumers. Manufacturers and brands with an established reputation for quality in the segment, such as The Body Shop and Lush, report solid sales.
Demand for natural beauty care is likely to grow further as Canadian regulations that require the listing of all ingredients on product labels go into effect. Boosted by improved consumer confidence anticipated by these measures and driven by growing consumer demand, retail sales of natural beauty care will likely grow further. Industry representatives anticipate double-digit growth in natural beauty care in Canada, far ahead of standard mainstream cosmetics and toiletries.
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