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RiceBran Technologies: US Ready for Nutricosmetics

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The U.S. will undergo a nutricosmetics boom as its portion of population aged 40 to 60 years old continues to expand. This sector will offer consumers anti-aging, skin-firming, wrinkle reduction and similar benefits, according to a new analysis.

Previously: Nutricosmetics: Eat and Drink Your Skin Care  

"RiceBran Technologies expects to capitalize on emerging opportunities in nutricosmetic creams and lotions, exfoliants and 'beauty-from-within' products based on rice bran formulations."

The global nutricosmetics market is forecast to grow to $5.5 billion by 2018, according to Natural Products Industry Forecast numbers cited by Mark McKnight, senior VP of sales and marketing at RiceBran Technologies.

McKnight notes, "America is also starting to catch on [to nutricosmetics] and RiceBran Technologies expects to capitalize on emerging opportunities in nutricosmetic creams and lotions, exfoliants and 'beauty-from-within' products based on rice bran formulations."

RiceBran Technologies one of the top companies in the sector, which includes top players such as Avon, Coty, Nu Skin Enterprises, Herbalife and DS Healthcare.

Previously: Nutricosmetics: Eat and Drink Your Skin Care  

RiceBran Technologies recently shipped a nutricosmetics order comprising two new hand cream products formulated with rice bran oil to a large retail chain customer with more than 4,000 stores and 30,000 additional independent retail locations throughout the United States. The creams will be rolled out through 2016.

The company notes that it is developing other customers in the nutricosmetics space.

Further reading: Nutricosmetics: A New Way to Beauty

According to an official release: "Skin care products made with rice bran and rice bran oil are known to make skin appear younger, less wrinkled and more evenly toned. Rice bran oil is naturally rich in nutrients such as gamma oryzanol, tocopherols and tocotrienols. These nutrients can fortify skin cells and help protect the skin from oxidative stress."

 

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