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Bite’s Back in Oral Care

By: Colin Decker, Euromonitor International
Posted: January 31, 2012, from the January 2012 issue of GCI Magazine.

page 5 of 5

The oral care category is set to grow by $4.1 billion over 2010–2015. Basic products will account for the lion’s share of this growth. Toothpaste and toothbrushes will account for just over $3 billion of this (73.4%) growth. Secondary products will also bounce back to growth, with mouthwashes/dental rinses putting in the best performance ($772 million increase 2010–2015), and other products rising more steadily. Segmentation, efficacy, cosmetic benefits (such as whitening), a focus on oral health and further consumer segmentation will be the key strategies for future growth in the global oral care market.

Colin Decker is a member of Euromonitor International’s custom research team.