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Arm & Hammer has signed a two-year deal with Sweeney, who will appear in the brand's advertising, public relations and digital media campaigns.
The U.S. professional oral care market grew 5.1% over the last three years to reach $426.5 million in 2013, according to Kline & Company's Professional Oral Care USA market report.
The brands' collaborative 3D White line is looking to share the power of smiles globally.
Contributing Euromonitor analyst parses the opportunities for surfactants in the beauty market.
Euromonitor talks up Turkey's rising consumer marketplace in its new e-book, Top Industry Trends in Turkey.
P&G's beauty segment net sales increased 1% driven by a four 4% increase in unit volume.
Shakira's smile will soon be a feature for P&G's Crest 3D White oral care brand, beginning in fall 2013.
Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.
The company's beauty and grooming divisions still saw rocky growth patterns, with results buoyed by other P&G divisions and cost savings.
J&J's worldwide consumer division recorded sales of $3.7 billion for the quarter.