As Shiseido Co., Ltd. celebrates its 140th anniversary, the company announced it has signed actress Jennifer Connelly, who previously represented the company in Asia, to be the namesake brand's global spokesperson and face of its highly acclaimed premium skin care line Future Solution LX. Connelly's first advertising campaign as global spokesperson will debut this fall.
"I am honored to be working with Shiseido again and to be representing the Future Solution LX line globally," said Connelly. "Like Shiseido, I believe it is important to prepare now for our future well-being. I look forward to sharing my journey with Future Solution LX with women worldwide."
While this marks the first time the brand will be working with a global spokesperson, this will not be the first time Shiseido has worked with the actress; more than two decades ago, Connelly appeared in an advertising campaign for a Shiseido makeup brand distributed in Japan.
"We are thrilled to welcome Jennifer back to our family as we celebrate our 140th anniversary," stated Hiroshi Maruyama, general manager of the international marketing department at Shiseido Co., Ltd. "Jennifer's genuine personality, commitment to her family, and approach to living a beautiful life embodies the core values of our company, and match those of the Shiseido customer. We believe that she portrays the essence of the Future Solution LX line perfectly and that her inner and outer beauty will inspire our customers."