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Clarins Relaunches Club Clarins in U.S.
Posted: July 17, 2012
Luxury cosmetics brand Clarins has teamed with Canadian loyalty and engagement computing company LoyaltyMatch Inc. to redesign and relaunch its Club Clarins loyalty program in the United States. Club Clarins USA offers customers the opportunity to redeem special gifts and sample sets reserved for VIP members, as well as track their purchases, rewards and earned points and gain access to exclusive information all in one place online.
Han Wen, director of Internet marketing for Clarins USA, commented on the relaunch, “We wanted to manage the site administration ourselves, with support from LoyaltyMatch when needed.” Wen also added that the Club Clarins’ new streamlined platform integrates existing features and the chance for the company to customize the site to its specifications in order for the brand to best interact with its customers to fulfill their beauty needs.