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Sephora Addresses Skin Care Issues With New Tech
Posted: September 19, 2012
Sephora is launching Sephora Skincare iQ, a comprehensive in-store technology that helps customers address their skin care concerns faster, smarter and simpler, in select store locations across the U.S. In 60 seconds or less, Sephora Skincare iQ helps Sephora-designated “clients” address a myriad of skin concerns through a series of deductive questions, simplifying the product selection process by cross referencing Sephora’s full skin care assortment across 1,200+ SKUs and 60 brands, and aiding skin care consultations in the store. All of which further reinforce Sephora’s philosophy of unbiased and exceptional client service leveraging cutting-edge technology.
“Sephora Skincare iQ is another demonstration of our pioneering vision in client service” says Mary Herald, EVP of Sephora Education. “By bringing interactive technology to our skin care services, we are continuing to elevate what personalized and impartial product advice means to our clients.”
Sephora Skincare iQ addresses the top ten skin concerns most commonly discussed in-store and on BeautyTalk, Sephora’s social beauty site. Customers can choose up to two concerns to address in one session (pores, fine lines & wrinkles, dark spots & uneven tone, dryness, oiliness, dullness & uneven texture, firmness & elasticity, acne or blemishes, redness, and eyes). Based on the selections, the program will ask additional questions to address concerns before producing product recommendations. From there, clients can sort by price, rating, best-sellers and relevance, as well as jump to other categories, such as cleansers, treatments, moisturizers and so on. Additionally a glossary is built into the program to link prevalent ingredients on product pages to descriptive definitions. By utilizing touchscreen technology, clients can browse new product launches, top-sellers and search by brand, product type or product name, as well as e-mail themselves their wish list for reference.