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Pond's, Molly Sims Team Up for Luminous Line Marketing
Posted: March 4, 2013
Smartphones are turning every moment into a candid photo opportunity, which means a glowing complexion is more important than ever. That is why Pond’s, the iconic Unilever beauty brand, is partnering with supermodel Molly Sims to help women look luminous with the brand’s Luminous Line of cleansers and its new moisturizer.
This month, Sims joins Pond’s to help women experience the "luminous effect" that comes with having great skin. Together, they are launching the "Pond’s 30-Day Luminous Photo Challenge," a 30-day photo sweepstakes featuring daily challenges to inspire women to share photos of their happiest, most radiant moments. Thirty prizes will be awarded so women can live life more luminously. From March 4 through April 2, women can upload pictures to the Pond’s Facebook page to enter the sweepstakes. They can also tag their photos on Twitter or Instagram by using the hashtag #LuminousEffect to be entered.
"Molly Sims knows that it always pays to feel your beautiful best and the Pond’s Luminous Line can make every woman confident and camera ready every day," says Dawn Hedgepeth, director of brand building, Unilever Skincare. "We could not be more excited to partner with her to continue our commitment to helping women look bright and luminous."
The line includes a wet cleansing towelette, moisturizer and collection of cleansers that aim to brighten dull skin. The towelettes are enriched with moisturizing ingredients and soft white kaolin clay to gently draw out dirt, makeup and deep-dwelling impurities, leaving skin bright and luminous. The latest addition to the Luminous Line, Pond’s Luminous Moisture Day Lotion with SPF 15, is enriched with illuminating minerals and an SPF 15 formula that contains UVA and UVB sun protection against skin. The complete line is available at mass retailers, select drugstores and supermarkets nationwide.