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Time-strained U.S. Consumers Increasingly Turn to Multi-Purpose Products

Posted: August 19, 2013

According to a new report from Canadean, skin care will be one of the five-fastest growing health and beauty sectors in the U.S.; despite the maturity of the sector, it will display a value CAGR of 2.7% to 2017 and volumes will grow at a CAGR of 2.2%. Facial care currently holds the largest share, with respective value and volume shares of 73.4% and 74.1% reported in 2012. This category will also display the largest growth to 2017.

Busy lifestyles mean consumers are also increasingly seeking multi-purpose products, which have helped fuel the category's growth with value and volume CAGRs of 2.9% and 2.5%, respectively, for 2012 to 2017. In contrast, depilatories will show the least growth of the sector for the same period, with a value CAGR of 0.8% and volume CAGR of 0.7% to 2017.

Lastly, hypermarkets and supermarkets will gain share ahead of other channels. The majority of channels have gained share of the U.S. skin care sector over the past few years, but these in particular saw a share of 50.8% in 2012, closely followed by drugstores and pharmacies, cash and carries, and warehouse clubs.

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