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According to L'Oréal Paris, today more than ever, women are fixated on the size of their pores. According to new research conducted among more than 2,000 adults in February 2014 by Harris Poll on behalf of L'Oréal Paris, nearly half of women (45%) wish they could change the size of their pores and almost one in three women (28%) are more concerned about their pore size than wrinkles. This obsession has even led dermatologists to coin the term "porexia" for those who have a neurosis about their pores.
Other findings from the research include:
In addition, L’Oreal Paris shared information about “the path to porexia:”
The average adult has five million pores on their body with approximately 20,000 on their face alone. Yes pesky, but pores are critical in allowing skin to breathe and helping the body get rid of oils and toxins. While pore size is largely determined by genetics, oil, dirt and dead skin cells that collect on the face can form blockages within pores. When this happens, pores look larger, inflamed and can cause acne to form. It is critical to wash the face daily and use skin care products with exfoliating properties to help avoid blockages within the pores. Until now, this has been easier said than done.
With 73% of women saying they have not found a product that effectively shrinks their pore size, L'Oréal Paris is introducing Youth Code Pore Vanisher, a skin care treatment that shrinks pore size both instantly and over time. "Almost every day, patients come into my office complaining about their pore size. In fact, it is one of the top three skin care concerns I hear from women," says L'Oreal Paris consulting dermatologist Dr. Gervaise Gerstner. "Now for the first-time, there is a product that not only temporarily minimizes the look of pores but actually shrinks the actual pore size."
Women can visit PoreObsessed.com to learn more about pores and get advice on how to fight the battle against their pores. On the site, women can find expert tips from Dr. Gerstner including the basics about pores, step-by-step regimens and answers to a wide variety of questions related to pores.