GCI: How do you ensure that your brand stays ahead of the competition?
GCI: What challenges do you face in this business?
GCI: How common are grapes as ingredients in the beauty industry?
GCI: What make grapes so useful in skin care products?
Wayne Beckley: Very simply, as indicated by many research studies, the grape seed may be nature’s most powerful antioxidant and free radical scavenger. A scientific study by Mori, Nonaka, Nishioka, Niva and Ozaki showed the grape seed to be 50 times more powerful than Vitamin E and 25 times more powerful than Vitamin C.
GCI: From what region do the grapes used in your Merlot Skin Care line come?
Wayne Beckley: We estimate that approximately 75% of the grape seeds come from California.
GCI: Which parts of the grapes do you salvage and how quickly must his process begin as to avoid the raw materials rotting, etc? What’s the basic process of preparing the grapes for use?
Wayne Beckley: We use only grape seeds from red grapes. The seeds are cold pressed, and the oils are extracted. We make sure the oils are not subjected to light and heat, which would turn them rancid. Various peptides are used to help maintain a pH level of between 6.2-7.2, which then makes the product very stable.
GCI: Which areas of the face and/or body seem to benefit the most and react most positively to products made with grape seed extracts? What do you attribute this to?
Wayne Beckley: All areas of the body will benefit. However, exposed areas will benefit the most, because the grape seed antioxidants protect from the free radicals. I attribute this to the rapid absorption of the grape seed extracts into the dermal/epidermal areas.
GCI: Which other ingredients symbiotically work best with grape seed extracts for overall performance quality?
Wayne Beckley: Peptides in general help to stabilize the product. Two in particular that we have been quite pleased are argireline and matriyl 3000.
GCI: Do you think you’ll expand your portfolio into other areas of the personal care market such as a baby line, a men’s line or a hair care line?
Wayne Beckley: All of these have been discussed. We are presently working on a new line called First Crush, which is aimed at the teen market.
GCI: What goals do you have for the future?
Wayne Beckley: We are expanding into Mexico and South America.