Dawn Introduces Dish Soap with Hand Beauty Formula

Procter and Gamble launched Dawn Plus Hand Renewal, a dish soap that provides the added benefit of "hand beautification." According to the company, the product effectively cleans dishes while transforming the "look and feel" of hands in five uses utilizing targeted enzymes.

"Dawn Plus Hand Renewal's one-of-a-kind formula reacts with the hands while washing dishes to regenerate the surface of skin," said Brian Huston, assistant brand manager, P&G.

Dawn Plus Hand Renewal retails at $2.99 and is available at mass merchandise, grocery and drugstores nationwide. For additional information regarding Dawn, visit www.dawn-dish.com.

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