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Euromonitor Looks at Potentials for M&A

Posted: June 24, 2013

In a new datagraphic from Euromonitor International, the market research company looks at how P&G and Beiersdorf could benefit from a potential M&A activity. According to "Beiersdorf Complements P&G," P&G would receive a boost in skin care, particularly in emerging countries, in line with its growth strategy and be able to diversify across skin care categories if it entered into a merger and/or acquisition with Beiersdorf. Even within facial care, P&G would be able to further diversify into department stores and pharmacies through La Prairie and Eucerin, respectively. On the other hand, with P&G’s backing, Beiersdorf could become more competitive, according to Euromonitor.