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Facial Care Continues to Dominate Skin Care in France
Posted: August 9, 2013
Canadean reports in its "The Future of the Skincare Market in France to 2017" piece that, despite rapid growth displayed by the hand care sector, facial care will continue to lead the skin care market in France up to 2017. Customer loyalty for firmly established brands is expected to keep facial care at the top of the category for the forecasted period.
Due to a slow recovery from the global recession, the firmly established skin care sector is expected to show a negative growth in value up to 2017, according to Canadean. Growth by value is expected to grow at a CAGR of -0.2%, making it the lowest ranking health and heauty sector in the country up to 2017. Volume, however, is expected to grow positively at a CAGR of 0.5% up till 2017.
With value and volume shares of 74.7% each, facial care held the largest share of the skin care sector in 2012. French consumers have a long history of using facial care products, and it is expected that a desire to keep up with beauty routines and a comfort with using established brands will drive growth in the category up to 2017. Facial care is expected to grow in volume at a CAGR of 0.5% up to 2017. Growth by value, however, is expected to decline at a CAGR of -0.2% during the same time period.
According to Canadean, hand care is the only skin care category that will show neither a decline nor a change in value up to 2017, growing at a CAGR of 0.0%. Hand Care is expected to have the highest rate of growth by volume, growing at a CAGR of 0.7% up to 2017.