In 2017, it is almost unheard of for a beauty brand not to have an online presence. Currently, 10% of U.S. beauty sales happen online. And the number is rising.
Ugam, a company specializing in analyzing big data, has released a new report titled, Analyzing the Online Presence of Skincare Brands. This report breaks down and analyzes several beauty brands –Estée Lauder, Clarins, Lancôme, Dior, Chanel and AmorePacific–their online presence and gives insight into how other beauty brands can improve and capitalize on digital manifestation.
The report breaks down…
- How to check product availability across retailers. The report shows that at Macy’s and Sephora there are 174 Estée Lauder products, while Chanel and AmorePacific have 26 and 25 respectively.
- How to identify trending products and their availability. The report shows that Sephora is almost always at 100% availability for trending products online, while Macy’s average is lower at 57%.
- Measuring the share of reviews across online channels. The report states that at 97%, Lancôme had the highest number of reviewed products, closely followed by AmorePacific (96%) and Estée Lauder (92%). Chanel had no reviews on Macy’s and Sephora’s U.S. online stores at the time of analysis (March of 2016).
Mihir Kittur, co-founder and chief innovation officer at Ugam, states, “Consumers’ increasing reliance on digital product information means that brands need to keep a very close eye on the way their products are presented online. This report demonstrates practical data-driven insights that skincare brands can use to better understand how their products are reviewed, measure their global reach, monitor the competition and much more. Brands across multiple industries can use this type of intelligence to help plan how they stock retailers, price their products and ultimately drive growth.”
For the full report please visit: www.ugamsolutions.com