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How to Make Skin Care Approachable for Consumers

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A recent post on The NPD Group's blog laid out some of the challenges skin care faces during the holiday season. 

Perhaps the biggest challenge facing this category is female consumers not always knowing what they need when it comes to skin care products. NPD states that December is responsible for a meager 14% of prestige skin care's yearly volume. 

According to a recent NPD survey, 25% of U.S. women prefer to purchase skin care as a regimen or kit. This provides consumers a trial period to see how the products will work for and with their skin. 

Curated boxes for skin care, with themes ranging from skin care for makeup lovers or skin care to create a glow, have reportedly sold out within a day of going on sale, according to the post. 

For more information, please visit: www.npd.com