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Osiao, the new beauty brand from The Estée Lauder Companies developed for the unique needs and radiance desires of Asian women, announced an exclusive partnership with award-winning actress and singer Miriam Yeung. As the new brand spokesperson, Yeung will be featured prominently throughout advertising and advertorials, PR, in-store and on the Osiao website. Advertising will break in the October issues of beauty magazines on newsstands now, showcasing the brand’s hero products and Yeung’s personal favorites: the Inner Radiance Concentrate and Inner Radiance Beauty Tablets.
“As a Skin Constitution 2 [Osiao offers a specific recommendation of care according to each individual’s unique Skin Constitution, a holistic skin analysis uncovered through the Osiao Diagnostic Method], I’ve been using the Inner Radiance Concentrate and Inner Radiance Beauty Tablets appropriate for my skin to address both the need for inner and outer beauty, and I’m really seeing great results. I’m glowing!” says Yeung. “My life is so hectic between my family, work and travel schedule, and Osiao restores my skin’s youthful radiance making it glow like never before. I am so excited to work with a brand that understands my lifestyle and beliefs.”
Debuting exclusively in Hong Kong in 2012, Osiao features scientifically advanced Western formulas and precious Chinese medicinal ingredients for a collection of complementary topical and oral products that recaptures radiance to reveal luminous, lifted and lit-from-within skin in just four weeks.
“Miriam embodies the very spirit and principles that make Osiao so special: balance, radiance and a holistic lifestyle,” says Veronique Gabai-Pinsky, global brand president, Osiao. “Ms. Yeung not only brings a youthful glow to Osiao, but her warm personality, intelligence and true talent make her an inspiration for women throughout Asia. Between her lifelong dedication to Chinese medicine, her strong knowledge of Western medicine, and now being a mother, she understands the necessity of leading a balanced and holistic lifestyle. With Osiao, Miriam is now able to approach her skin care in this light.”
For Osiao, a brand developed in Asia for Asian women, relevancy in Asia is paramount. “Partnering with Ms. Yeung demonstrates The Estée Lauder Companies’ emphasis on the region and greater China, and a commitment to the Asian woman as a strategic focus,” said Fabrice Weber, president of The Estée Lauder Companies, Asia Pacific.