The NPD Group share highlights from the U.S. prestige skin care market, which grew 3% in the 12 months ending January 2014, reaching $3.6 billion in sales. Products for the face brought in $2.8 billion, representing 78% of the business and two-thirds of the new dollars gained in the total market during this time period.
According to The NPD Group’s BeautyTrends, the top-performing facial skin care segments in terms of U.S. retail sales were masks saw dollars sales for February 2013–January 2014 at $53 million, a 60% increase; eye treatments up 4% versus the prior year to $394 million in dollar sales for Feb. 2013–Jan. 2014; age specialist products up 1% versus the prior year to $436 million for Feb. 2013–Jan. 2014; moisturizer at $1.1 billion in sales for Feb. 2013–Jan. 2014, a 1% increase; and all other face products up 53% versus the prior year, to sales of $137 million for Feb. 2013–Jan. 2014.
“Today’s look of a perfected face has put some pressure on consumers to have flawless skin. Even the anti-aging crusade has evolved – no longer just about line correction, firming, and wrinkle repair, the emphasis is on things like radiance, resiliency, texture, evenness, and clarity,” said Karen Grant, vice president and global industry analyst, The NPD Group.