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Rutherford In as Global Spokesmodel for Peter Thomas Roth
Posted: January 17, 2014
Peter Thomas Roth announced actress Kelly Rutherford as the global spokesmodel for the brand in the national ad campaigns. Rutherford's appointment as spokesmodel marks the first-ever celebrity endorsement for the skin care brand. In her role as global spokesmodel for Peter Thomas Roth , Rutherford will appear in a year-long print ad campaign, kicking off the back cover in the February issue of Good Housekeeping.
"Kelly is a perfect fit because she's like so many Peter Thomas Roth customers: an active, creative professional and mother of two with great style and an eye for perfection," stated Peter Thomas Roth, the namesake and founder of the skin care and cosmetics brand. "Our customers have come to know me as the face of our brand, but since most of our national ads have a female model in them, bringing Kelly on in the ads is a beautiful and glamorous way to spice things up and allows us to be even more aspirational."
"I have long admired and used the Peter Thomas Roth brand. As a skin care devotee, it was very important to me that any beauty collaboration I do be an authentic one," noted Rutherford. "I appreciate the brand's results-driven philosophy and targeted approach to beauty. Whether it's breakouts, brown spots, wrinkles or redness, Peter Thomas Rother has a solution."