Garnier USA, a subsidiary of L'Oreal USA, announced Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April 2014.
Fey's endorsement will span the entire Garnier Ultra-Lift skin care line, including moisturizers, serums and eye products. The campaign will focus on a line of new, standout anti-aging products, including Ultra-Lift Transformer, an anti-age skin corrector that fights wrinkles while restoring firmness; and Ultra-Lift Anti-Wrinkle Firming Night Cream, a natural, pro-retinol formula that continues the battle against aging as you sleep.
Grounded in the philosophy that everyone possesses their own natural beauty and has the power to make that beauty shine through, Garnier embraces the inherent self-confidence and beauty of acclaimed writer, producer, actress, mother, wife and leading funny lady Fey. Following the success of her campaign for Garnier Nutrisse hair color, it was a natural choice to expand Fey's involvement into additional product categories.
"Tina Fey has been an enormous success for us," said David Greenberg, president of Maybelline New York, Garnier and essie. "Tina's personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."
The campaign will debut to consumers in April 2014, with the launch of national TV and print advertising across major media outlets.