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U.S. Beauty Devices Market Bounces Back, Fueled by Acne Category

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A recent blog post on Kline Group's website stated that the acne category grew over 40% in 2017, setting the U.S. beauty device market back on a growth trajectory. 

The blog post explained that growth in the acne category is due to a couple of factors: Johnson & Johnson’s investment in the category at the end of 2016 and into 2017 and the launch of Neutrogena’s affordable blockbusters—$34.99 Light Therapy Acne Mask and the $19.99 Light Therapy Acne Spot Treatment. 

According to Kelly Alexandre, Kline's senior analyst and research lead, "Filling a white space on the mass mask market, coupled with Neutrogena’s marketing prowess, the brand reaped an estimated 30% of acne device sales in 2017, which no other brand in the acne category has ever been able to garner." 

Other Beauty Device Launches Include...

  • e.l.f. Cosmetics' Facial Cleanser and Massaging Wand Set, both under $25.00;
  • HoMedics launched offerings in the cleansing, hair removal and anti-aging categories;
  • Dr. Dennis Gross' at-home beauty steamer enters the anti-aging category; and
  • Madonna's MDNA Skin Rejuvenator, an anti-aging device, launched for $600.

 For more information, please visit www.klinegroup.com