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Schering-Plough Signs Spokesmodel for Sun/Skin Repair Product
Posted: January 27, 2009
Schering-Plough Corporation, the makers of Coppertone, announced that actress and model Brooke Shields will become the spokesperson for the brand's new beauty line, Coppertone NutraShield with Dual Defense—a broad-spectrum sunscreen lotion enriched with antioxidants that, according to the company, promote natural skin repair and combat premature skin aging from the sun. The line, created at the Coppertone Solar Research Center, evolves the brand beyond its sun care roots.
"The changing environment is altering the way people think about the sun's effects on skin. Our research indicates that consumers want not only broad-spectrum sunscreens with higher sun protection factors (SPFs) to help prevent sun damage, but also formulas with antioxidants that can help promote natural skin repair," said Patricia Agin, PhD, fellow in skin care research and development at the Coppertone Solar Research Center. "Our legacy of continuous innovation led to the development of Coppertone NutraShield and its Dual Defense technology, providing women an affordable skin care option that delivers a high level of sun protection as well as antioxidants to help nourish skin."
The line includes an SPF 70+ Faces lotion, as well as SPF 70+ and SPF 30 lotions for the body. The product line is available online and at mass retailers across the U.S.