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U.S. Drugstore Chain Adds Private Label Sun Care

Posted: February 18, 2009

Rite Aid, a U.S. drugstore chain with more than 4,900 locations, announced the launch of its own sun care line, featuring seven products labelled with the Skin Cancer Foundation Seal of Recommendation for effective UV protection.

Priced from $2.49 to $9.99, the line offers SPFs from 30 to 50, and include fragrance-free, non-comedogenic and antiaging claims.

“Sun care product purchases are made primarily in drug stores because sun care is skin care, and skin care is considered a health-related decision,” said Bryan Shirtliff, senior vice president, category management, Rite Aid. “To help our customers make wise sun care choices, Rite Aid and The Skin Cancer Foundation want to educate and raise awareness about the risks and proper prevention of skin cancer from UV rays.”