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A Place in the Sun
By: Sara Mason
Posted: June 7, 2010, from the June 2010 issue of GCI Magazine.
- Secondary benefits are expected from today’s sun care products.
- Globally, the appropriate UVA/UVB ratio is among the main challenges in sun care, but feel remains a close second.
- Going beyond what consumers even realize they need is what will make brands stand out.
- Sun protection is increasingly important in everyday products, with a growing demand for SPF-containing beauty products.
“... Cause there’s a place in the sun where there’s hope for everyone ...” —Stevie Wonder
The market for sun protection products—which is expected to be worth $7.6 billion globally by 2014, according to Euromonitor International (which reported on the sun care market in GCI magazine’s May 2010 issue) is being driven primarily by increasing consumer awareness of the importance of sun protection. While people in the western countries, in particular, still value a long-lasting tan, they are much more aware of the negative and sometimes irreversible impact intense sun exposure without effective sun protection can be.
The role of UVA protection in preventing premature aging has also been recognized, and sales in the market are being boosted by sun care products that offer broad-spectrum protection, with consumers having pushed the need for complementary ingredients for better protection.
But sun care products are also required to do more than protect the skin from the sun these days. “Secondary benefits such as slimming, firming, body shaping or sun tan acceleration and prolongation are highly in demand, bearing witness to the fact that sun care is becoming a seasonal beauty ritual rather than just something needed to protect your skin,” said Esther Prat, strategic marketing manager, sun care Europe, Cognis. In addition, sensorial benefits are a primary focus, as well as antiaging or even the protection of skin cells or of specific skin functions, such as the skin’s immune system.