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New in Sun Care (page 31 of 31)
Feb 09, 2007 | 03:10 PM CST
In addition to meeting the challenges that every sun protection product faces (SPF, feel, etc.), what other challenges must natural sun care face in order to be viable on the shelves? GCI asked Croda’s Sonia Dawson, marketing executive – botanicals, how Croda serves customers looking to add naturals to their sun care offerings.
Feb 08, 2007 | 05:12 PM CST
By: Jeff Falk
Just as daily products have evolved with the addition of protection attributes, sun care is evolving to include improved aesthetic appeal. Enhanced attributes in sun care products are key in differentiation, and everyday sun care products and combination products are growing in importance to the segment. Sun care and combination brands recognize the market evolution demanding esthetic appeal as crucial to differentiating a product within the market.
Jan 08, 2007 | 10:39 AM CST
By: Jeff Falk
Regulations may appear as the bane of the industry—hoops to jump through, paperwork, red tape and man hours. However, the effect of regulation on consumer confidence that means so much to businesses and the industry as a whole should be considered.
Dec 05, 2006 | 09:48 AM CST
By: Karen A. Newman
Beauty industry marketers have a new arsenal of technologies at their disposal in the development of sun care products and in the battle for market share.