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Coalition Established to Improve Regulatory Pathway for US Sun Care

Posted: March 14, 2013

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According to a recent national survey, 85% of Americans use sun care in their daily lives. Furthermore, according to the coalition, 86% of citizens support a program to ensure access to the latest sun care products and technology in the United States.

"In 2010, new clinical research on humans showed more convincingly than ever that sunscreen helps protect against melanoma and other skin cancers," said Shelby Moneer, health educator at the Melanoma Research Foundation.

The 2010 study found that daily sunscreen use reduced the incidence of melanoma, the deadliest form of skin cancer, by half. According to the National Cancer Institute, the estimated total direct cost associated with the treatment of melanoma in the United States in 2010 was nearly $2.4 billion.

"Even though the public is informed better than ever before, many Americans are not aware that the most innovative sun care products are not available to them," said Pearce.

"The focus now includes broad spectrum protection, with UV filters finding their way into virtually all types of cosmetic products," said Anna Gripp, global marketing manager, skin care and sun care, Ashland Inc. "As we increase protection levels, we increase the [levels] of traditional SPF ingredients, which can have a negative impact on a product's sensorial qualities. What we are trying to do as a coalition is facilitate the approval of new UV ingredients. These eliminate the need for more of the traditional ingredients used in sun care that don’t have the great sensorial attributes.

"We’re planning to work with [brand owners] as much as possible to address sensorial aspects of sun products, along with efficacy, to encourage use and proper application of product," said Pearce.

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