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3 Global Sun Care Trends Driving Growth Through 2020

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As consumers actively seek out effective and reliable sun care products, three trends have emerged that Technavio predicts will help grow the market through 2020: product innovations through technological advancement, demand for private label brands and use of nanotechnology in product development.

Product Innovations through Technological Advancement

  • Companies are adding additional benefits to sun care products such as anti-aging, hypoallergenic and intense repair properties.
  • Products for specific target groups are being launched that include women living in humid climate conditions, children and athletes.

Demand for Private Label Brands

  • The number of private labels is increasing in the sun care products market, resulting in an increase of competition for global vendors.
  • Private labels are often preferred over branded ones in lots of Western countries.
  • Consumers are able to purchase private label products at reasonable costs, which helps fuel market growth.

Use of Nanotechnology in Product Development

  • The process of manipulating materials at a molecular or atomic scale is referred to as nanotechnology.
  • The nanoparticles that are created in this process aim to better give more protection from the sun, its UV rays and to give the products a smoother texture when applies on the skin.
  • Brands such as L’Oréal and Shiseido use nanoparticles in sun care products.

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