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According to TricorBraun, features such as intuitiveness, having a fun factor, trendiness and visual appeal outrank size, ease of opening/closing, cleanliness and portability.
"Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalized product recommendation, taking the mystery out of shopping for skin care products.”
Evita Joseph Asare from Ghana has created Liptended Liquid Matte Lipstick, working her way from a graduate degree in engineering to the creative and marketing director of Evita Joseph.
The Overnight Décolleté Wrinkle Smoother uses a silicone and oxygen pad to prevent wrinkles made by sleeping, sun damage and natural aging.
The Blue Copper 5 Cooling Moisture Mist and Inner Light Instant Complexion Enhancer are part of a dual skin care process that diminishes fine lines and wrinkles while also enhancing the natural skin tone.
The newest player in the game is Scent Trunk, a company specializing in finding consumers fragrances based on a guided process with an at-home Scent Test kit.
SIFF will be celebrating its 20th anniversary while Chlitina will be celebrating 20 years of presence on the mainland Chinese market.
"Given the amount of effort put into beauty and anti-aging, it's amazing the vast majority of women are not doing one of the easiest things—wearing sunscreen every day—to prevent their facial skin from photo aging."
From color cosmetics to skin care, cloud concepts abound.
Vit C-30 by The Hero Project features smart packaging that allows consumers to use every last drop.