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Available for Beauty Brand and Product Development Consultation

Posted: June 23, 2014
Name: Krista Medlock


With over 11 years of strategic and empirical experience in brand and product development, Krista Medlock’s innovative approach, market savvy, and partnerships with key manufacturers and suppliers have earned her a broad influence in the global beauty market. As a creator and manager of several notable brands, she has become a “go-to” for large-scale retail brands, global manufacturers, boutique brands and start-ups. Medlock specializes in the development of brand continuity across every touch point from the research and development platform throughout the manufacturing process and to-market logistics. Identifying trends and market needs across all areas of personal care distribution including prestige, specialty retail, direct response and mass, she translates new market opportunity into profitable product concepts for her brand partners. Her nimble grasp of the intricate product development process from inception to commercialization offers her clients a peerless point of entry within their markets. Congruent with her professional tenure, Medlock has established a noteworthy presence in the fashion and beauty world. She is a former titleholder in the USA and America pageant systems, a motivational speaker and workshop facilitator for women and young girls, as well as, a pageant and modeling coach. She has appeared on Good Morning Texas, local television commercials, talk shows, training videos and TV pilots.

View Resume (PDF, 70.5 KB)