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Hint: Don't be too eager to cut that marketing spend in year two.
Declines in North America continue, while Europe, the Middle East and Africa, and Latin America grow.
Recent publication says many cosmetic ad claims are vague or false.
The implications of digital players moving into brick-and-mortar.
Posting frequency up, according to a new analysis.
Strongest growth in 20 years reflects a mix of gradual improvements and solid sales.
Shiseido continues its Asia Pacific revamp; Shiseido Japan coming in October.
The acquisition of PIPL expands Amcor’s footprint into Southern India, increases the local talent pool and adds to the existing blown film and cylinder making capabilities.
IFF announced the completion of the Lucas Meyer Cosmetics acquisition.
Growing beauty consciousness, segmented cosmetic products based on affordability and e-retailing are driving the global market, according to a Research and Markets report.