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A range of cosmetics can be tried and purchased via the app.
The retailer is exploring a larger footprint, bringing in new brands and incorporating a shop-in-shop concept.
The beauty giant's consultants are young, diverse and armed with the latest technology.
Honorees included a "little black dress" of hair lighteners, a natural deodorant brand, and a manufacturer of mineral cleansers for face and body.
Purchase follows Atelier Cologne deal, previously announced.
Estée Lauder's appointment follows announcements of new heads at Jo Malone London and Origins.
Unwash partnership seeks to disrupt the traditional hair cleansing regimen of consumers.
Fast-growing region requires unique research, according to the company.
Bag-in-box containers could face pressure in the packaging market, a recent research report has found. The reason? Cubitainers.
The drive for consumer hygiene has grown the global deodorant market by 5%, according to Technavio.