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Collaborate and Innovate: CEW's Advancing the Industry with Ed Shirley

Posted: October 26, 2010

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Our communication strategies have changed. Everything is changing.

Diversity in the Workplace

Five years ago I was asked to head the Hispanic leadership team at P&G, which I found odd that a non-Hispanic be asked to do this. But actually, it is quite brilliant because I didn’t know anything about the issues, challenges and aspirations [of Hispanic employees]. The same holds for advancing the careers of women. The more you learn about a group, the more prepared you are [to reach them]. When we understand the challenges, we will be better supporters. That is true for the women we work for and for those who work for us. We are all in this together.

Guiding Thoughts

It’s incredibly important to operate in a much more collaborative environment. People want to work with people they like. Collaborating and focusing on solutions and possibilities is so much more fun than [dwelling] on what’s getting in the way. And you see things you might not have seen before. If you operate in a collaborative, team-like manner, it’s incredible what you can get done. Culture is critical. And I like to look at things with the glass half full.