The Pratt Institute – Luxe Pack “Art of Packaging Award” Gala, benefiting the “Marc Rosen Scholarship for Graduate Packaging Design,” will honor P&G Prestige for its “outstanding commitment to package design” on May 17, 2011, at New York’s University Club. Sumit Bhasin, global leader of innovation, P&G Prestige, will accept the award.
Bhasin joined Procter & Gamble as a management trainee after graduating with a BS in biochemistry and MSM in management science from King’s College University of London. He has worked in various categories in health and beauty care at Procter & Gamble, but has been dedicated to establishing product and package innovation capabilities in the prestige division the last decade. His consumer centric approach, according to the gala press release, to innovation has been instrumental in taking the business from approximately $500 million in sales to more than $3.5 billion.
Fashion houses Bhasin has partnered with and been responsible for developing leading edge technologies for include Hugo Boss, Gucci, Dolce & Gabbana, Lacoste, Escada and Puma. In addition, Bhasin is recognized both internally and externally for integrating business model innovation with consumer led design.
Previous recipients of the award include Avon, Bath & Body Works, Calvin Klein, Clinique, Coty, Inc., Coty Prestige, Dior Beauty, Estée Lauder, Lancôme and Ralph Lauren Fragrances.
The Art of Packaging Award is presented annually to a fragrance company that has excelled in the art form. It benefits the Marc Rosen Scholarship for Graduate Packaging Design at Pratt Institute. The scholarship is available to college students looking to pursue careers in cosmetics and packaging design.