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Sustainability Summit Hones in on Green

Posted: February 16, 2011

Green formulations and sustainable supply chains are focal themes of the May 12–14, 2011, edition of the Sustainable Cosmetics Summit, taking place in New York City. The summit aims to address some of the major sustainability issues the beauty industry faces.

The summit will bring together heads of leading natural personal care firms in a CEO Roundtable to debate key industry challenges. The CEOs of Burt’s Bees, Aubrey Organics, Weleda, and Dr. Hauschka Skincare will be part of the CEO panel to discuss issues relating to sustainability, certification, ethical trade and consumer demand.

The summit opens by highlighting Pioneering Sustainability Initiatives in the beauty industry. Aveda will emphasize the importance of sustainability to reduce the ecological and social footprints of beauty products. The global sustainability director of P&G will share the company's game plan to meet the challenges of the triple bottom line. Also in the opening session, Henkel will state how it has successfully earned the Walmart Sustainability Award, twice. Social impacts are emphasized in the second session on Sustainable Supply Chains. The Brazilian company Beraca will discuss the role of ethical sourcing in alleviating poverty and environmental stewardship.

John Replogle, CEO of Burt’s Bees, further elaborates on rising consumer expectations in his opening keynote on the second day of the executive summit. His paper will question whether natural and organic beauty products are meeting consumer demand for sustainable products. Other topics in the Marketing & Distribution Innovations session cover the potential of biodynamic cosmetics, sustainable packaging, retailing innovations and opportunities in mass market channels.