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Discover Beauty Names First Brand Participants for 2011

Posted: March 2, 2011

The Discover Beauty program, an exclusive initiative of Cosmoprof North America, will celebrate its fifth successful year of matching leading retailers with emerging beauty and skin care brands in 2011 at the Cosmoprof North America event in Las Vegas July 31–August 2, at which GCI magazine will also be present with its own booth.

For the Discover Beauty program, companies must be selected to participate, ensuring an exclusive array of unique brands that are sure to be the next big thing. For these brands, show organizers arrange pre-scheduled sales meetings and events with key retailers, and this year, Cosmoprof North America is proud to announce the initial Discover Beauty lineup of companies, which includes Dr. Kitzinger Skin Care, Gorgeous Cosmetics, Nougat London and Snowberry Beauty.

Also returning as Discover Beauty affiliates are Barista Bath & Body, Kyoku for Men and TouchBack by ColorMark. These specific brands were successfully launched as part of Discover Beauty in previous years and are now working toward continuing to increase their exposure nationally and internationally.

Cosmoprof North America 2011 will take place July 31–August 2, 2011, at the Mandalay Bay Convention Center in Las Vegas. For more information, visit www.cosmoprofnorthamerica.com.