The festivities kicked off with the appearance of John Demsey, global president of MAC Cosmetics (one of the event sponsors), and entertainer and MAC Viva Glam spokesperson Eve. After officially inaugurating the show, the pair popped backstage to wish Gwen Stefani luck with her L.A.M.B. runway show, for which MAC Cosmetics created the makeup looks.
Backstage held the key to the looks that brought the designers’ vision to light. At Helena Fredriksson’s show, Kevin Mendelson, national educator for jane iredale Mineral Cosmetics, created smoky eyes, warm, unstructured cheeks and satiny lips to complement the line. Jet black mascara, weightless mineral makeup, soft eyes and shades of taupe, cappuccino or walnut created washes of cheek color. For hair, Joico provided soft, rounded pageboy styles, fringed with linear bangs to complement the designs.
Betsey Johnson presented a “prom queen” retrospective, with looks adapted from the 50s—with bouffant hair, polka dot pinafores, layered crinolines with high hair to match, and ruby lips.