CEW Announces Winners for Annual Beauty Awards

By: Abby Penning

Posted: June 3, 2011

page 3 of 3

INDIE BEAUTY AWARD—blow, the new york blow dry bar

ECO BEAUTY AWARD—Yves Rocher North America Inc Culture Bio

FIRST ANNUAL BEST SELLER AWARD

• Mass Product—Maybelline Falsies by Volum’Express
• Prestige Product—Clinique Even Better Clinical Dark Spot Corrector

CEW helps to catalyze sales of the winning products by highlighting them through national retail partnerships with Beauty Bar, CVS, HauteLook and QVC. Additionally, for the first time, CEW has partnered with the social networking site foursquare to bring Beauty Award-winning products right to consumers while they are in-store.

The 2011 CEW Beauty Awards were sponsored by Allure, Givaudan, CVS/pharmacy, Crest 3D White, Veet, Medicis, QVC, Beauty Inc, HauteLook, Arcade Marketing, The Royal Promotion Group, HBA, MaCher, Albéa, Rpr Marketing Communications, Hydroxatone, Script to Screen, Wells Fargo Securities, Beauty Bar, KraftWorks, Consultancy Media, Suite K, Raw Media, LifeMinute.tv and Proof 7. Categories are defined by NPD, and votes are tabulated by Ernst & Young.