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CEW Announces Winners for Annual Beauty Awards
By: Abby Penning
Posted: June 3, 2011
page 3 of 3
INDIE BEAUTY AWARD—blow, the new york blow dry bar
ECO BEAUTY AWARD—Yves Rocher North America Inc Culture Bio
FIRST ANNUAL BEST SELLER AWARD
- Mass Product—Maybelline Falsies by Volum’Express
- Prestige Product—Clinique Even Better Clinical Dark Spot Corrector
CEW helps to catalyze sales of the winning products by highlighting them through national retail partnerships with Beauty Bar, CVS, HauteLook and QVC. Additionally, for the first time, CEW has partnered with the social networking site foursquare to bring Beauty Award-winning products right to consumers while they are in-store.
The 2011 CEW Beauty Awards were sponsored by Allure, Givaudan, CVS/pharmacy, Crest 3D White, Veet, Medicis, QVC, Beauty Inc, HauteLook, Arcade Marketing, The Royal Promotion Group, HBA, MaCher, Albéa, Rpr Marketing Communications, Hydroxatone, Script to Screen, Wells Fargo Securities, Beauty Bar, KraftWorks, Consultancy Media, Suite K, Raw Media, LifeMinute.tv and Proof 7. Categories are defined by NPD, and votes are tabulated by Ernst & Young.