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Marc Rosen and KX Associates announced that supermodel Carol Alt will host the Pratt Institute—Luxe Pack Art of Packaging Award Gala, benefiting the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute on Tuesday, April 17, 2012, at New York’s University Club (Fifth Avenue at 54th Street). In addition to her decades-long modeling career and other endeavors, Alt is a skin care entrepreneur.
The annual award is presented to a beauty company/fragrance brand that has excelled in the art form. The 2012 event will honor Shiseido for its "outstanding commitment to package design," and Heidi Manheimer, CEO, Shiseido Cosmetics America, and Katsuhiko Shibuya, creative director, Shiseido Co., Ltd, will accept the award.
At Pratt, Rosen teaches a course on cosmetic and fragrance packaging design. The program (Communications and Package Design) has attracted more than 300 national and international students to Pratt, and scholarship funds have been awarded to approximately 100 of these students. Many of these students have gone on to become creative directors and executives of companies and branding agencies worldwide — including Siegel+Gale, Landor & Associates, Ogilvy & Mather, Gensler, Women’s Wear Daily, and Godiva Chocolatier, Inc. They have also worked for clients as L'Oréal, NARS Cosmetics, Juicy Couture, Swarovski Crystal, Bourjois Paris Cosmetics, Shiseido, UBS, Public Art Fund, PBS and Samsung— and have been recognized with FiFi, One Club, Bond No. 9 Fragrance and Society for Environmental Graphic Design awards.