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CEW's Social Beauty Strategies
By: Nancy Jeffries
Posted: April 23, 2012
Left to right, Marisa F. Thalberg, The Estée Lauder Companies; Rachael Ostrom, Aveda; Alexis Rodriguez, Bobbi Brown; and Jill Scalamandre, CEW, Chairwoman and CMO, Chrysalis.
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“Social commerce is the socialization of the online shopping experience, and we’ve been participating in it for several years," said Thalberg. "Still, an incredible part of how we do social commerce includes experimenting with initiative-based commerce, like F-commerce. We all know the power of peer influence, and that’s a big part of the social commerce experience.”
The event's sponsors include Shape, Givaudan, Mark, 24 Seven Inc., HauteLook, Beauty Inc, Behaviour Interactive, WWD, Kaplow Communications and Indelible.