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The Discover Beauty initiative of Cosmoprof North America, which returns for its sixth year in 2012, has announced its line-up for this year’s event, taking place July 22–24 at the Mandalay Bay Convention Center in Las Vegas. Companies must be selected to participate in Discover Beauty, and this year’s participants include Goldfaden MD, Hevia Skin Science, Layla Cosmetics, Karora Cosmetics, Marula by The Leakey Collection, Niki Saint Pierre Botanical Cosmeceuticals, Recipe for Men and Temptu.
Also, all Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand to recognize its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, as part of a private reception.