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Drom Hosts Night of Beauty Trends Forecasting With the Color Association

Posted: June 11, 2012

On May 17, 2012, Drom Fragrances, in partnership with the Color Association of the United States, unveiled trends in color cosmetics and fragrances. Held at Drom's fine fragrance studio in Manhattan's Tribeca neighborhood, guests were able to experience and sample color cosmetics and fragrances inspired by the four color stories for Fall/Winter 2013-14 forecast—stories selected by the Color Association’s Beauty Committee.

Farm Stand

The colors in this story represent the stages of evolution that a fruit or vegetable undergoes on its journey to ripeness. The hues reflect the unexpected colors of harvest vegetables, which become more commonplace as new varieties of local produce are introduced. Perfumer Agnès Mazin combined the vibrant, uplifting scent of tomato leaf and the rich earthiness of moss to "celebrate Mother Nature’s garden bounty."

New-trals

This story is not a conventional collection of neutral colors. Each has a saturated quality, adding depth and dimension to the tints and tones to which it is paired. There is an underlying smoky, gray-based quality in the palette. Purple has a strong presence, but transitions into a more yellow-based, darkened tone. New-tral has a rawness that captures unpolished metal hues and textures. Perfumer Kevin Verspoor created the fragrance to be evocative of metal mined from a rich mineral deposit still tethered to the earth.

Galactic

The color palette is a prism of subtle cool tones. According to the Color Association, gunmetal and silver grays feel fresh against softened teal and pale cool pink. Surface finish is explored in this trend, with a noted interest in tarnished metallic, as well as a 3-D application and holographic elements. The scent of Galactic represents traveling at the speed of light through outer space. Perfumer Tom Hogan designed the fragrance to give a glimpse into the future, with a sense of what might be experienced in the future sub-orbital spaceflights.

Transparent

This is the most politically charged trend in the forecast. The damaged economy and its roots were the initial motivation for this story but evolved into a conversation about transparency- both in politics and in color. There is a synthetic quality to this palette reminiscent of gel filters used in photography, film or even gummy candy. Perfumer Jean-Claude Delville gave the fragrance a transparent feeling with the scent of lily and an added hint of plum. According to Drom, the fragrance is sheer in composition, making it possible to "see right through the fragrance to its ethereal background."