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Panel to Explore Online Retailing at Cosmoprof North America
Posted: July 9, 2012
At Cosmoprof North America (July 22–24, 2012 at the Mandalay Bay Convention Center in Las Vegas), Jeff Falk, editor in chief, GCI, will moderate the "(R)Etail Landscape: Alternative Channels" conference panel.
Online retailing grew by 16% in 2010, according to Euromonitor International, adding $2 billion to global beauty sales, and U.S. e-commerce sales predicted to grow 62% to $327 billion, according to Forrester Research. Panelists Paula Scandone, vice president of beauty, HauteLook; Ethelbert Williams, head of marketing, TotalBeauty.com; and Allison Slater, general manager of beauty and healthy living, OpenSky will explore how women really feel about online shopping (based on a customized study done by TotalBeauty Media for Cosmoprof North America), how the right items and pricing structures are achieved with brand partners on member-only sites such as HauteLook, and newer models that takes a different approach to the traditional shopping experience such as OpenSky.
"(R)Etail Landscape: Alternative Channels" will be held July 22, 3:30–5 PM in the Pavilion B Conference Room. GCI will provide copies of the Euromonitor International report Beauty Specialist Retailers Highlight Expertise to Remain Relevant in a Competitive World.