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in-cosmetics Asia 2012 to Tackle Latest Trends

Posted: September 10, 2012

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A dynamic panel discussion will also form one segment of the marketing trends presentations, with Emma Reinhold of SPC Magazine and representatives from Future Touch, Oriflame and Mintel Beauty & Personal Care addressing the future of cosmetics.

Mobile, Social and Communicative

Developments over recent years have seen people become more and more reliant on mobile devices. It’s predicted that by 2015 they will be relied upon in almost every aspect of our lives. Mintel’s  Rudd, will look at the implications this will have on the beauty industry and how both manufacturers and retailers can capitalize on this trend in her presentation Access Anything, Anywhere – Mobile Technology in the Beauty Industry.

On the topic of communication, social media has become phenomenally important in marketing activity. In Promoting Your Brand Via Social Media, Sathapon Patanakuha of Nobel Consulting will discuss this mass medium and provide insights on social media marketing fundamentals.

Other presentations will focus on the retail landscape, branding in Asia, packaging developments, marketing to shoppers, Thai cosmetic trends, salon and spa skincare trends from China to South Korea, translating future trends into innovation, sustainability, beauty advertising as well as skin-whitening and anti-aging marketing strategies.

For the full marketing trends program, visit www.in-cosmeticsasia/marketingtrends. Registration for the event remains open.